![]() ![]() It has many offshoots and closely related aesthetics, many of which also pull on folktales for inspiration. Natural fabrics such as linen, cotton, and wool feature heavily in cottagecore clothing.Ĭottagecore is far from an only child in the fashion and interior design worlds. Taking cues from 70s bohemian fashion and other feminine alt fashions such as Lolita and Mori Kei, wearers of cottagecore celebrate nature, whimsy, and regional folklore through fashion. ![]() Small brands like Selkie and DIYers on Instagram, TikTok, and Pinterest carve out space where individuals can explore the nuances of where folklore intersects with fashion and, as in the hopes of Kimberley Gordon, find themselves along the way.Ĭottagecore may be one of the biggest (and still growing) folkloric fashions you’ll find on Instagram. However, part of the beauty of this romantic style is its accessibility. Lace-festooned gowns and chiffon puff sleeves bring a touch of the fantastic to the runway. Images by CreativeLab, CreativeLab,, lev radin, and. “And I thought, there have to be so many women out there who want to find themselves, or are looking for themselves again, and maybe this company can be a representation of my age group, who are looking for joy later on.” Kimberley Gordon, Selkie Founder In selkie stories, mythical seal women who shed their seal skins to moonbathe on the shore ran the risk of human men stealing their skins and forcing the seal women to become human wives.įounder Kimberley Gordon found inspiration in selkie stories and in Hans Christen Andersen’s rendering of “ The Little Mermaid,” not as tales of sorrow but as the first chapter before a rebirth. Ultra-feminine, ultra-chic, and explicitly dedicated to smashing societal rules about whose bodies are permitted to be fashionable, Selkie deliberately took its name from tragic Celtic folklore about women losing their identity under the crushing weight of a patriarchal system. ![]() Over the course of this summer, woman-owned fashion brand Selkie conquered Instagram with empire waistlines and pastel chiffon poof. Images by Jordan Strauss/AP/Shutterstock and Jay L Clendenin/Los Angeles Times/Shutterstock. ![]()
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January 2023
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